When to outsource is a question that often comes up for busy internet marketers when they are confronted with prioritizing tasks for sizable projects. If you are concerned with making the best use of your time, this is an issue that should not be ignored.
There are a number of successful marketing methods that I’m sure you’re aware of. Every guru you’ve followed has at least one specialty that they guarantee will work if you only apply yourself. Even if the method is not working for you just now, you can see that, over time, the method will bring results. But which one? And when?
It’s not uncommon for new marketers to be overwhelmed by the choices and the amount of work involved. What and when to outsource becomes the next step in making the best use of your time and developing successful strategies.
There are, of course, pluses and minuses in going the outsourcing route. When working with an outsourced professional you will be able to accomplish more in a shorter period of time. You will get more done and you will have more free time.
Still, as useful as this strategy may be, you will need to find someone who is extremely competent and there is always a chance that the job will not be done to your satisfaction. Remember, too, that you will need to pay your freelancer and there are always budgetary factors to evaluate.
There are many smaller tasks like book cover creation, submitting to article directories or video transcription that can be handled by a freelancers on a site like Fiverr but, in many ways, large and small, hiring a talented copywriter is a preferred method when thinking about outsourcing. Writing is often the most difficult task for many marketers. It takes some talent to write good, effective blog posts and the process can take considerable time away from other task that are often just as important to your business success.
When hiring your freelancer, make a list of the qualities and tasks you wish to see manifested in the work. Look for a good copywriter that knows something about keyword placement and the finer points of search engine optimization (SEO). The result will be interesting articles, but also one that will be eventually found on Google or Bing when searchers are looking for the targeted subject matter. It goes without saying that the articles should be professionally written, with original content and an easy to read style.
When to outsource is a question that can only be answered by the needs of each marketer and his or her financial situation and level of experience. A few dollars here and there on Fiverr is all well and good, but when you are spending some serious money you might want to consider those projects that can actually make a difference in the level of professionalism that will help your website stand out from the crowd. And that’s where a talented copywriter can make all the difference. Be sure to find a good match, because in most cases it will be your name and business that appear in the byline.