Video Marketing For Small Business Is Transforming, And It’s Much Easier Than You Think
Video marketing for small business doesn’t have to be the onerous chore it once was. Tossing off a blog post or two was one thing, but getting involved in all the technical minutiae of producing a video was quite another back in the day.
Sure, your nephew has no qualms about doing a live session on Facbook or posting their iphone videos to Instagram. But for a serious business promotion? You might want to invest in something with higher production values.
And you don’t have to spend an arm and a leg hiring a freelance video creator to do so.
Here is a good list of some of the most popular video platforms. Many have free options and all make it very close to super simple to get involved in video marketing for small business.
5 Effective Uses Of Video Marketing For Small Business
- You or your staff can set up a YouTube Channel (instructions below) and/or share video content on your blog.
- Make your video a product. Giveaways, promos and introductory offers are popular methods. Many would prefer to watch a video than pour though an ebook.
- Like a YouTube channel, Facebook has a lot of avid video watchers. Again, social sharing and comments can create more momentum than quizzes and posts.
- 4) Develop a video course. If you don’t think you are qualified, there are plenty of PLR materials you or your staff can use or convert to a video format. You can bundle together videos and sell them as a video tutorial course to either get new leads or make big profits. You an also get a better price for a video.
- Take your videos beyond Youtube and Facebook and add them to your Instagram, Twitter, Facebook, Tumblr accounts. Some video platforms will allow you to download your videos in various acceptable formats.
All the evidence is in and it would seem that videos get more eyeballs than other forms of advertsing – both subtle and overt. And, undoubtedly, one of the best opportunities to have the best of all possible worlds is to have a presence on the video social sharing site YouTube.
Anyone can create a YouTube Channel. It’s free. And, over time, you can get viewers and subscribers and they can, in turn, share your videos with others. This is the essence of video marketing for small business.
You don’t need to pay for advertising (although it can certainly boost your viewership) and you can ultimately reach a much higher percentage of potential customers than you would with the average blog post.
Another helpful perk is that you an add a description for all your videos which can include any number of keywords as well as a link to your website. Your videos can now be found in Google search as well as on the YouTube platform.
I have used many of the video editing programs listed above. Each has its own unique features. My personal favorite is Lumen5. I have been using the free version for some time but will soon upgrade to a paid version.
What appeals to me about Lumen5 is that my posts (just like this one) will automatically be turned into videos by using their feed feature. Editing needs to be done, but after you learn the ropes you can create a video in about 30 minutes. You can see some of the results on my channel here…
I am also particularly fond of Wave Video for short video ads. Like this one here on Twitter…
Once you have made your video think about posting on YouTube and Facebook first. There are other platforms like Vimeo and Wistia to consider.
Create your content and upload it. Add some sort of call to action if you are promoting a product. Be sure to include a description and include a link to the homepage or a relevent post on your website.
Video marketing for small business can be a lot of fun if you are the creative type. Even so, the ease of use and sophistication of many video creation tools today can make it fairly simple to do even for the technically handicapped. But you will need to devote some time to learning the system. Start out with a 30 second spot from Wave, say, and develop some skills accordingly
One problem I see with many new marketers is that stumbling blocks lead some to give up in frustration. Video marketing for small business is not the wave of the future. It’s the wave of the present.
It might be time for you to get on board.
Also check out How To Market Your Business On The Internet (Top 5 Methods).