Never heard of solo ad vendors? Personally, I knew nothing about this marketing strategy or its practitioners when I got involved with online sales.
Simply put, working with solo ad vendors can be enormously helpful for building a list if you are just starting out. On the other hand, it can cost anywhere from $40 – $100 to have your message sent to 100 or so interested newcomers to your chosen niche.
If you are unfamiliar with the term ‘solo ad vendors’ a good definition would categorize them as email list owners who have cultivated subscribers from a variety of ethical sources interested in opportunities related to your business.
Also, the process can be very frustrating. Hiring a solo ad vendors is, like most other strategies you can employ with internet marketing, an investment that may or may nor work for you, or may work one week for you and not another and might work with one vendor but not another.
There all sorts of factors, from the quality of the list, the experience of the vendor, the appeal of the offer and whether or not your offer has already been beaten to death by other marketers.
As stated, there’s no way of predicting the outcome with any certainty with your choice of solo ad vendors and, if you are on a limited budget, it’s easy to give up and make generalizations about the whole venture.
It goes without saying the more money you’re willing to invest and your willingness to take risks is a major factor in your opinion about solo ads. Luckily, if you choose a sales platform like Udimi you can evaluate each vendor by their pricing, number of buyers, success rates, etc. and many will write your promotional email for you.
If you’re just starting out, I’d recommend using solo ads to build a list rather than focusing just on sales. A free offer of some kind is usually the best option. This way you won’t have to worry about the success of a one-time opportunity and, for better or for worse, you can promote to your heart’s content to those who remain as an opt-in.
The most well-known sites for solo ad vendors include Udimi and Clickonomy. You can also check out providers on Facebook with the Solo Ad Testimonial Group. The Warrior Forum Marketplace is also a good resource. Again, this can be a trial and error process and you need to be willing to take a few risks before you can make a sweeping judgment about the efficacy of a solo ads strategy.
I believe using solo ad vendors to build a list is a better way to get started, particularly in the context of experimenting with different advertising platforms. It can be less expensive and, if you find it has some value, you can expand your comfort zone as time goes on.
More information about solo ads watch this Solo Ads Video Tutorial. You also might benefit from Getting Traffic To Your Website With Tried And True Basics.