Niche Marketing: When Should You Call It A Day?
Frustrated with your niche marketing choices? How do you know if you should throw in the towel or keep plugging away?
This really depends on the niche you are promoting and how much time and money you are devoting to it. I would also add that your level of experience can be a determining factor, although that sort of self-assessment might be biased depending on your personality. Are you a know-it-all type or often plagued with low self-esteem? I’m sure you can see what I mean.
For starters I would take a good look at where you are. If you have a website, blog or landing page that gets some traffic and your only cost is a yearly domain registration, then why move on? You really have nothing to lose except the fee and, who knows, you may want to reconsider your options somewhere down the road.
Then, too, there is the frustration factor. Are you aware that 97% of affiliate marketers quit in frustration? I can’t verify that statistic with any authority, but you can be sure that the rate is high and it has spawned its own niche of marketing courses that guarantee you a life of untold prosperity.
The best advice I can give in this regard is to take a look at your competitors. What are they doing that you are not? Are they advertising? Do they have sites showing up at the top of the search pages for relevant keywords? Do they have many Twitter followers or Facebook pages and/or groups with lots of followers and/or lots of interest and activity?
I’ll cut straight to the point. Their advantage is they have and are willing to spend money to become successful at niche marketing and you might be inclined to do exactly the same thing if you had the cash.
If you have some money and really like your niche then stick with it, model your successful competitors and keep learning. If not move on. Do a search for ‘selecting a niche’ to help you determine the best solution for you based on your resources, etc.
Unfortunately, the statistic I mentioned has a lot to do with the amount of money one can invest. As I have written elsewhere the growth of social media platforms has made it easier to become an affiliate without a lot of cash.
But being an affiliate is not the same as being a successful affiliate and while you can spend half the day posting links and creating quizzes to stimulate engagement the profits can be a very, very long time coming without a budget for advertising.
If you like the affiliate lifestyle then you will find your niche marketing landing place eventually. Keep learning. You might want to pick up a copy of The Iceberg Effect: The Untold Story of Affiliate Marketing Success..
Another post you might like in this regard is Ingredients For Deciding On The Best Opportunities To Sell Online As An Affiliate.