With all the emphasis on learning Facebook and Twitter strategies, many marketers don’t consider mastering Reddit as worth their time or investment. Many view it as a Web 1.0 site whose heyday has long since past.
But Reddit is not unlike Tumbler, Imgur or Mix (formally Stumbleupon) and is still a very popular oasis on the internet with 1000s of visitors each day. At Reddit content and posts are ranked by other users and appear at the top of the page due their popularity within the community.
As a Reddit user, one can become a member of various communities known as SubReddits that pertain to particular topics and interests. Followers can view and then rank each post relevant to that community on a daily basis.
Naturally, if you contribute a post or a link to a particular Subreddit it will need to gain a certain level of interest before it begins to appear on the home page.
Mastering Reddit begins when you create an account and choose areas of interest to you. Each day when you log in, Reddit displays the most popular content from each of your chosen categories. Normally, these include external links to other sites, blog posts from other users, combined with comments by various members that often generate additional give-and-take within the Subreddit.
Even if you are not a member, you might also wish to visit other Subreddits to see what members are discussing and what the latest links and posts have to say.
Subreddits as well as the front page list different areas accessible by tabs which include ‘Top’, ‘New’, ‘Controversial’, ‘Rising’, ‘Gilded’, ‘Promoted’ and ‘Hot.’ Many visitors will also look more deeply into ‘New’ and ‘Rising’ as well.
Reddit members can upvote and down-vote content and have some influence on which content rises to the top and which appears lower down on the totem pole. All members can comment on the content from other members and participate in ongoing discussions. Keep in mind that your own contributions can be voted up or down.
Reddit members can upvote and down-vote content and have some influence on which content rises to the top and which appears lower down on the totem pole. All members can comment on the content from other members and participate in ongoing discussions. Keep in mind that your own contributions can be voted up or down.
These valuations are divided into 2 “Karma”categories: Karma for your own posts and Karma for your comments about the content of others. The 2 valuations are then combined and are added to your profile. If you are curious about a particular contributor, you can see their profile as well as their previous posts as well as their rating. To prevent spamming, some Subreddit moderators have instituted minimum karma requirements for adding content or making comments.
Like most forums, Subreddits are monitored by moderators who can ban users, add comments, issue warnings or delete offensive posts. You are certainly welcome to create your own Subreddit and, of course, you would become the moderator automatically. Additionally, you have the option to add another moderator to take your place or to help you watch over the page.
These are some of the basics of opening an account and mastering Reddit. Check it out. The site has recently been redesigned and the new interface has received rave reviews.
When you do so it will soon become clear that there are numerous marketing opportunities for your niche if you follow the rules. There is also an opportunity to use their Reddit’s advertising service as an option, which should also be of interest to many.
Good luck. Mastering Reddit can be an adventure as well as an advertising bonanza if done the right way.
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