How To Promote Products Online: A Simple Checklist
Let’s recall the basics for a moment or two.
Internet marketing means making money by knowing how to promote products online.
It’s preferable to start with a website or a least a landing page. There are also a number of done-for-you affiliate platforms where much of the hard work is done for you. You just need to advertise if that’s all you want to do in order to get started.
You can do both free and paid advertising on social media. Free is OK. It just takes longer and having a paid account can become a regulation hassle, particularly in the ‘make money online’ sector. Sometimes approval will be arbitrary and will depend on the reviewer. Just keep to the policies as much as possible.
For your own personal website creation you’ll do some content marketing and make the material more accessible by optimizing it for the search engines (SEO).
Getting on the first page of Google is much more difficult in this day and age. There new blogs every day and the total is in the billions.
The key to making your mark is to focus on search terms that are relevant to your niche.
You can use free tools like Google’s Keyword Planner or Ubbersuggest. They’ll give you an idea as to who your competition is and what search terms are most likely to gain some traction.
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You can create content yourself or you can hire a freelancer but should know the basic:
Include your keywords in the title Your search terms should be included in the content a least 3 or 4 times
Add your search term to the alt tags of your images.
Both Yoast and Rank Math are free plugins that can guide you along the way.
Email marketing is a recommended option after creating an opt-in form and offering a ‘lead magnet’ – usually a free report, video or ebook.
You can get set-up for this by using an autoresponder like Active Campaign.
Knowing how to promote products online will also involve knowing something about PPC advertising. All the well-known social media platforms offer this option and, YouTube, Google and Bing will usually be more than happy to sign you up for an account.
Lastly, how you plan on monetizing your business and/or website should be considered in earnest. Banner ads, ecommerce and affiliate products can all be in the mix. Just don’t be too quick to jump to conclusions if things don’t work out the way you planned.
Competition can be fierce in some sectors and even the most professional websites can take up to six months to gain any tractions in the search engines.
Learning how to promote products online can be done with little money to start, but if you don’t take the time to develop some marketing skills you will remain behind the 8 ball for a long, long time.
You might also want to take a look at How To Get Started With This Affiliate Marketing Checklist.