When you’re just starting out online it’s tempting to skip some of the more nuanced aspects of getting traffic to your website or landing page. It can be frustrating and even those with advanced Search Engine Optimization (SEO) skills can wait months for a significant amount of traffic.
Truth be told, getting traffic to your website is a challenge that is almost as old as the internet itself and has stymied even the best of the online marketers for decades.
One major hurdles is that Google, the most frequently visited search engine, is often changing their parameters for ranking a site, and a Page One site can end up on Page 10 with the flick of an algorithm. The rising popularity of mobile devices adds another layer of tweaking and adjusting to comply with new standards. And so it goes.
You can pay for advertising, of course, and others without enough money to invest, will make the mistake of turning to automated traffic bots or other dubious methods.
But here are some tried and true methods for getting traffic to your website, though ending up on Page One of Google or Bing is certainly not a slam dunk. Still, it must be said, that if you can afford an SEO expert your chances of getting to Page One for your niche is greatly increased. For some possibilities, you might want to visit a digital marketing agency like The Hoth.
An obvious starting point that’s often neglected or forgotten is make sure your site is included in the major search engines. To do this you can be guided through the process at The Google Search Console and Bing Webmaster Tools. In the mood to stretch? Take a look at Russia’s Yandex and China’s Baidu.
Next, assuming you can’t afford an SEO expert or have no desire to be one, you really should take some time to learn the fundamentals of search engine optimization. Use Google Planner to research popular keywords. Try to add those words to your heading of your site and url if you can. And don’t forget to add them to your meta tag if possible.
If this sound a bit too complicated for you, you can much of this done automatically with WordPress plugins like RankMath, All in One SEO Pack and Yoast . They can be help you with this tremendously with getting traffic to your website.
Next, visit relevant forums for your niche if you can find them. With the prevelence of social media it’s easy to forget the value of Web 1.0.
If your business is related to internet marketing, for instance, you can join the Warrior Forum and add a link to your site as part of your signature. Or try Namepros if you buy and sell domain names. Other popular forums include the T-Shirt Forums, Etsy, Shopify, Ebay, etc.
You might also want to try some classified ad sites that will allow you to add your link address. Just don’t spam these sites with nonsense. Become an active participant and share when you can.
And, yes, one of the most effective methods for getting traffic to your website is social media. In fact, many of the links you add to your content can appear on Google and Bing/Yahoo Search as well as on the social platform.
Placing links on Facebook, Twitter, Pinterest, Instagram, Tik Tok, Youtube and several other social media sites are also a way garnering traffic. But it can take some work and patience. Spend some time interacting, sharing or even gathering a follower or a friend or two. Again, no spam. A few well chosen posts and comments each day can go a long way in driving traffic to your site.
Lastly, there is article writing and blog posting and, if you have the resources, developing useful video content all containing links to your domain name. You can submit your articles and links to places like Hootsuite, Zoho Social or Buffer, to name a few. Keep it simple. Keep it useful and informative.
Consider the challenge of getting traffic to your website should be considered a challenge. Set some goals. Make it a contest. Have some fun.
You might also learn from More Traffic To Your Website – Top 20 Easy Tips.
If you’re interested in affiliate marketing and want an in-depth guide, check out the Affiliate Marketer’s Playbook…