If you’re in business to make money you’ll need to take a serious look at building an email list. You’ll want to explore the many ways you can add subscribers even if they have just dropped by and did not make a purchase.
1. Specific Date Method
Let your website visitors know they will get a free bonus for subscribing before a specific date. Tell them the bonus won’t be available after that date. You could also say they need to subscribe before midnight or the end of the day.
2. A So Many Minutes Method
Let your website visitors know they will get a free bonus for subscribing in so many minutes. You could have a timer running down the time on your opt-in form. If they really like your bonus, they will subscribe before the time runs out.
3. Here’s Your Lesson Method
Let your website visitors know they will get a free e-course for subscribing. You could just publish each lesson on a daily autoresponder series. People like to take courses one lesson at a time. You could even include an ad with each lesson.
4. E-Report Method
Let your website visitors know they will get a free e-report for subscribing. You could write up a 5 to 12 page e-report that your subscribers would really be interested in. You could have it ready to download in PDF format on your thank you for subscribing page.
5. Tease Me Method
Let your website visitors know they will get a free sample chapter of an e-book you are selling if they subscribe. It’s good to know when building an email list that people like to get a sneak preview of products before they buy them. Even if they don’t buy your e-book, you’ll be able to sell them something else in the future.
6. Great Deal Method
Let your website visitors know they will get a coupon or discount to one of your products for subscribing. People love getting a good deal and all they would have to do is opt-in to your list or newsletter.
7. Joint Venture Discount Method
Let your website visitors know they will get a coupon or discount for someone else’s product if they subscribe. You could set up a joint venture deal with another information product seller. Ay would get sales and you will build your list quicker.
8. Worth It? Method
Let your website visitors know how much the free bonus for subscribing is worth. People will feel like they are getting a great bargain for opting-in. You could list the retail price or what other people are selling it for.
9. Virus Method
Let your website visitors know they will get a free e-book for subscribing. You could also include your newsletter ad in the e-book and allow them to give the e-book away or offer resell or master resell rights. It will become a viral marketing tool for your list.
10. Off Private Label Rights Method
Let your website visitors know that they will get the private label rights to the articles or content of your list if they subscribe. People will be able to read and use your list content as they wish. Are is a huge demand for private label content these days.
11. Republish It Method
Let your website visitors know that they can reprint or republish the articles or content of your list if they subscribe. People will be able to read and use your list content with your resource box included. You could include your newsletter ad under each article they republish.
12. Future Goals Method
Let your website visitors know the goals they will accomplish by subscribing to your newsletter. You could tell them how your information or content will help solve their problems, improve their life or get over their obstacles.
13. Future Problems Method
Let your website visitors know the goals they won’t accomplish if they don’t subscribe to your newsletter. You could tell them how not reading your information or content could cause future problems or make their life worse.
14. A Prize Fest Method
Let your website visitors know what prizes they could win by subscribing to your newsletter. You could tell them that you will randomly select a subscriber every week to get one of your products for free. Also, you could have them complete a certain action to be in the contest.
15. Lottery Method
Let your website visitors know how much money they could win by subscribing to your newsletter. You could tell them that you will randomly select a subscriber every week to get a cash prize. You could have many cash prizes, like $100 for 1st place, $50 for 2nd place and $25 for 3rd place.
16. Fast Forward Method
Tell your current newsletter subscribers to forward your newsletter to their friends, family or associates. If they like it, they’ll end subscribing too and forwarding it to their circle of acquaintances. It’s a viral form of word-of-mouth marketing.
17. A See It Everywhere Method
Let your website visitors know to subscribe on any page of your web site. You want to put your opt-in form or pop up on every page of your web site. A more times people see it, the higher the percentage of people will be who will subscribe.
18. A Multiple Choice Method
Let your website visitors know they can choose between text, PDF or html format. People that like text may not want to subscribe to an newsletter that just offers html. You can lose an awful lot of subscribers by not offering two or more options.
19. My Credentials Method
Let your website visitors know your business credentials. People don’t want to opt-in to a list that doesn’t have the experience or authority to really give them the information they need and want. Ay just don’t want an ad with every email.
20. Confidentiality Agreement Method
Let your website visitors know you will keep their subscription information confidential. People don’t want you to share, rent, lease or sell their contact information. Ay want you to protect their privacy at all costs.
21. 100% Pure Method
Let your website visitors know your content is 100% original. People subscribe to a lot of lists that just publish articles that are found all over the Internet. If you can’t always offer 100% original content, at least publish some once in a while to keep your subscribers loyal.
22. Look Who’s Here Method
Let your website visitors know about the famous, expert or reputable people who have subscribed to your newsletter. Most people are followers rather than leaders. Ay want to model themselves after people they respect, admire and look up to. People will think your list must be good if so-and-so subscribed to it.
23. Believe And Trust Me Method
Let your website visitors know about the testimonials or endorsements that you’ve receive from other subscribers. Ay will see all the benefits those people received from being on your list. People will believe other subscribers’ advice before they believe you.
24. Collect Bonueses All Method
Let your website visitors know you offer a free bonus product in every issue. People will subscribe just to start collecting those bonuses. Plus, it will keep people subscribed because they will want to see what the next bonus will be.
25. Next Time Method
Let your website visitors know what type of content will be in your next issue. Ay will think that if they subscribe right away, they will be able to read the content in their next issue. It gives them an incentive to subscribe on impulse.
26. Ad Free Method
Let your website visitors know your list has very little advertisements. People sometimes don’t subscribe to free lists or newsletters because they think all they get is a bunch of ads. You could even offer an ad-free or an all content/article (with a resource box) version of your list.
27. Offer Post Submissions Method
Let your website visitors know that you accept article submissions. You’ll get people who will subscribe just so they can submit articles and see them published. You will also get a steady stream of content you can pick and choose from.
28. Swap Ads Method
Let your website visitors know and other newsletter publishers that you accept newsletter ad trades. People will subscribe just to submit ad trades with you and see if you run their ad. Doing list ad trades can increase your circulation fast.
29. Tell Friends Method
Tell your current newsletter subscribers they can get a free bonus for persuading 3 of their friends, family members or associates to subscribe or by forwarding your newsletter to them. You could set up a tell a friend form on one of your web pages.
30. Providing Value Method
Tell your potential newsletter subscribers how much a subscription to your newsletter is worth. You could actually tell them you used to sell subscriptions to it (if it’s true). If not, you could say that similar newsletters are charging so many dollars per year for a subscription.
31. Exchange Testimonials Method
Tell or give your potential subscribers a compliment. People like to be complimented and will usually return the favor. It might just tempt them to opt-in to your list. A compliment needs to be something that would be related to your target audience.
32. Give Our Stuff Away Method
Tell your potential or current subscribers they can give away your newsletter as a bonus product. Many people need bonuses for their products or services. It will give their prospects an incentive to buy their stuff and build your list at the same time.
33. Try A Sample Method
Let your website visitors know they can read samples of your past issues or list before they opt-in. If people like your content, they will definitely subscribe. It would be a good idea to use some of your best content.
34. Free Archive Access Method
Let your website visitors know that they will get access to all your past issues or messages if they opt-in to your list. You can tell them the benefits of those issues too. You can have them all archived on your web site by date or subject in a password protected area.
35. Add To Waiting List Method
Let your website visitors know that you are only allowing a limited number of subscribers for building your email list. It will create more persuasion for them to opt-in right away. You could tell them once you hit so many subscribers, they will have to get on a waiting list.
36. Free To Unsubscribe Method
Let your website visitors know there is no risk as they can unsubscribe at any time, no questions asked. It will remind them even if they subscribe that they can unsubscribe any time if they don’t like your list.
37. Email Me Anytime Method
Let your website visitors know that you would like to hear from them about how you can improve your emailings. You could tell them you regularly survey your existing subscribers for their opinions and what they would like to see from your list.
38. Free For A Short Time Method
Let your website visitors know you may be charging for your newsletter in the future but if they subscribe now, their subscription will always be free. People will want to subscribe quickly so they can lock in their free subscription.
39. I’ll Pay You Method
Let your website visitors know you will pay them to subscribe because you are building and email list. You could have a subscribers only affiliate program for one of your products. Ay will feel privileged and know they will have less competition to make commissions.
40. Easy Subscription Method
Let your website visitors know how easy it is to subscribe. Remind them they only need to type their first name and email address or say all they have to do is send an email to a certain subscription email address.
41. Budget It Method
Let your website visitors know about your newsletter in free advertising locations. It could be free classified web sites, forums, blogs, chat room profiles, email discussion lists, list building sites, give away sites, etc. Most of the locations you can just add a signature ad to your post.
42. Subscribers-Only Method
Let your website visitors know they will get access to a free subscriber-only community. It could be a forum, message board, chat room, blog, etc. Your subscribers will feel special and privileged to only have access to it. Ay will like to communicate with other people that are interested in the same topics.
43. Barter Everything Method
Let your website visitors know if they are newsletter/list publishers or web site owners you’ll trade ads with them. It could be classified ads, text links, top sponsor ads, solo ads, banner ads, autoresponder ads, thank you ads, pop up ads, etc.
44. Email Support Method
Let your website visitors know you offer 24/7 email support. People want to know you’ll always be there for them. Many problems can arise, like people not getting your emails, not being able to unsubscribe, questions about your offers, etc.
45. Free Consultation Method
Let your website visitors know you’ll offer free consulting via email if they opt-in. This is similar to customer support but their questions will be more about the topic of your list. You may want to train and hire someone to answer all the questions or set up an email ticket system.
46. First Come, First Serve Bonus Method
Let your website visitors know you will be offering a specific free bonus to the next 1000 subscribers. If they want the bonus, they will subscribe. You are also persuading them to subscribe right away with your limited time bonus.
47. Influencer Guest Method
Let your website visitors know the names of the guest authors that contribute articles or content to your list. You could even list some of their professional accomplishments and credentials. People may subscribe just to learn more about them and their knowledge.
48. Easy Reading Method
Let your website visitors know your newsletter or list is easy to skim through and read. You could tell them you have a table of contents, clickable links, that you’ve divided each section up, it’s not full of techno jargon, etc.
49. Valuable Resources Method
Let your website visitors know that each issue is full of helpful web site links and resources. People want to learn about new web sites, resources, products, information, tools and advice that will help them accomplish their goals.
50. Subscriber Statistics Method
Let your website visitors know how many subscribers you already have. People will see how many subscribers you already have and if you have a lot, they will know your list is good. Also, they’ll feel they are missing out if they don’t opt-in.