Personal Reflections

Social Media Marketing: Turning Lemons Into Lemonade

Social Media Marketing Lemonade
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My own personal experience with social media marketing is that some platforms are better than others for promoting the internet marketing niche. I get a lot out of Twitter, but Facebook is a jungle when it comes to IM. In fact, after moving away from Warrior Forum into a few Facebook groups, I’m happy to return on a more regular basis. There’s selling on the Warrior Forum, but its a lot more subtle and the advice is often quite good.

I’m sure plumbers and bakers, etc. can do an outstanding job with the right Facebook profile and ad budget. But advertising Internet marketing courses, on the other hand, can be very expensive and the competition is very stiff from some of the better-known and better-financed marketing gurus.

Part of the problem is that not only are some of the relatively famous marketers inundating the newsfeed, but their minions are quite active with social media marketing as well. You can’t get from point A to B without bumping into some Facebook live presentation by an Elvis impersonator selling you the latest Facebook hack course. If that’s your cup a tea, give Periscope a try.  Social Media Marketing Lemonade

Additionally, I am constantly running into my own peers promoting the same products as I or a competitor promoting a similar product. A lot of this, IMHO, is preaching to the converted and without a substantial ad budget your going to need a heck a lot of followers to break through. The links, the friends and the Fanpages are fine. But, not only do you need a healthy chunk of cash, your ads in the IM niche are scrutinized very carefully by Facebook. One ‘misleading statement’ or pissed off competitor can lead to your ad account suspension forever. At least the Google Adsense Team works with you to get your ads to comply with their standards.

Do I sound like I’m complaining? Perhaps it has to do with the all the hype about Facebook being the be-all and end-all of social media marketing. You need to be there but, if you’re new, it’s going to take quite some time and usually a lot of money to get a lot of traction.

The upshot of my experience there is that I am turning lemons into lemonade. By that I mean experience is the best teacher and, by getting a good lay of the land, you can decide where to best put your resources to better effect over time.

I do like Twitter. I get a lot more love with likes and retweets then I do on Facebook. It’s a simple fact, at least in my case. Maybe I need 5,000 friends or something( you can find me at https://www.facebook.com/AffiliateCounselor, by the way).

I’m still involved with Facebook, but just to check in with my coaches, add my most recent posts, check with my friends and catch up on the latest marketing news.

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