Social media sites are gradually becoming the most popular hangouts on the internet superhighway and social media marketing is an important factor in anyone’s desire to promote their business – online or off.
Where the driving force in previous years has been search engine optimization (SEO)
the primary focus now is to attract friends on Facebook and followers on Twitter.
Consequently, when posting you should make sure your content is relevant to your desired audience. Keep in mind that few are willing to wade through a 1,500 word article,
Balance. Helpful information. A focused message. Encouraged interaction are keys to successful social media marketing.
Use Contests, quizzes, polls and surveys. They are proven methods of getting visitors to interact.
There’s no real consensus on when the ‘best time’ to post might be. Pay attention and check your stats to get a rough idea.
Use a site like hastagify.me to get an idea of appropriate hashtags. And In your Twitter and Facebook profiles be quite clear on what you do and what you represent.
Do not spam. Google, Facebook and Twitter management are not big fans of the affiliate marketing crowd. Your business might never recover from some of their draconian policies.
So many tempting set-it and forget-it social media hacks for sale. You should avoid temptation and move on.
Don’t be overly aggressive. Always be providing value to your customers and visitors. If you have something they might want to buy, they will do so in due course.
Lastly, social media marketing is but one accessory in any good marketer’s tool kit. Use email messaging, YouTube videos, blogging, PPC advertising, webinars, etc. to build a successful business. Hire a coach. Take a course, Keep improving.
All these methods will work for you if you work them diligently.
You can watch the video version of this post here…