If you’ve been doing internet marketing for a while with a blog-centric approach to building your business, you should consider the fact that SEO for newbies is just as relevant for you as it is for the aspiring newcomer.
Why? It’s because SEO (search engine marketing) is constantly evolving, changing and generally driving everybody nuts who is constantly monitoring their rankings in Google’s search results.
As you are probably aware, SEO refers to developing a website, a particular page or post, or a YouTube video description for Google so that it ranks as close to possible at the top of the search page for a particular word or phrase.
Traditionally, this has involved writing relevant content as well as building pertinent backlinks that will also alert the search engine spiders to your subject matter. Google’s algorithms automatically index this information and when someone searches for a particular topic or phrase, Google’s index displays the most relevant sites.
Back-linking is helpful because it adds additional juice to your content when Google indexes the links on other sites dealing with the same topic. Back links serve as a kind of endorsement that others believe your content has importance.
SEO for newbies today is a lot different than when I began to get involved in blogging and marketing. SEO tactics back in the day often involved stuffing as many keywords as possible into your articles, collecting links from anyone and everybody, and generally turning your content into a hodgepodge of tactics to get noticed. The quality of the article was often sacrificed for the pressure to have a high ranking.
Though Google disapproved of these methods, it was still possible to game the system and many businesses and marketing gurus made their money offering strategies on how to do exactly that.
But you may remember terms like Panda, Penguin or Pigeon. These are some of the names of Google’s algorithm changes over the years, and many of these changes upended a lot of business strategies that have now faded into obscurity.
Naturally, as Google’s standards evolved so did the methods for search engine optimization and, essentially SEO for newbies means optimizing your output in a manner that garners Google’s attention without generating spam.
So What Is The Secret Of SEO For Newbies?
In a nutshell, you want to make Google happy or, at the very least, not offend them. The bottom line is that if you have a blog you’ll want to write content for the reader and not for the search engines. You want to make your content interesting, readable and with compelling images if possible.
But, of course, you’ll want to make sure that Google will notice. Add your selection of a keyword 2 or 3 times to the text. Don’t go overboard. Include your keyword in your headline and add it to the alt tag of your images. Similarly, adding synonyms for your keywords can be helpful. They avoid keyword spamming, but add still add relevance to your content.
Additionally, many SEO experts recommend that articles should be longer than you may be used to – as close to 2,000 words as possible, with 300 words as the bare minimum.
For back-linking, consider sites that Google already trusts like reputable publications or websites with .edu or .gov extensions. This is undoubtedly the most difficult task and it may require seeking outside assistance from an SEO firm. Still, if you can’t approach the New York Times you can contact a site that has been mentioned in the New York Times and has a link there. Every little bit helps.
SEO for newbies is not difficult to fathom but, in a competitive marketplace, finding the right mix and the best linking opportunities can be a challenge. For WordPress blogs the Yoast plugin will serve as a good guide and for more in depth assistance you might want to look into SEOProfiler (they can help you find good linking possibilities).