SEO Advice: There Are No Guarantees
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Some of us can remember a time when all you had to do was select a keyword and add it to your article a few times and, depending on the competition, find yourself on page one of Google Search.
No need to point out that those days are long gone. In fact, Google is
constantly tweaking their algorithms and, if you have become a
devotee of particular method, it can become irrelevant almost
Unfortunately, for many, ‘overnight’ is the expectation they have for a high ranking in Google Search. It rarely, if ever, happens that way anymore. Experience shows there is no quick SEO fix for every site on every topic or keyword combo. To paraphrase Forest Gump, “SEO is like a box of chocolate. You never know what you’re going to get.”
We all have had are ups and downs with ranking. My experience with SEO over the years is varied and my evaluation of the sites of colleagues and competitors reveals similar results. There are certainly some legitimate SEO firms that can help and new insights are often explored and developed. Still, you are often paying for strategies that you can employ yourself if you have the time and resources to do so. that
While I am no expert, I occasionally avail myself of a a number of sources that offer excellent SEO advice if you wish to delve into the subject further. For instance, there’s a a lot of up-to-date free information on sites like Search Engine Journal and Search Engine Land.
Notice that these sites use ‘https.’ That’s the latest SEO advice. The word is that Google shows a preference for sites using the secure Hypertext Transfer Protocol preference, regardless if the site is involved in ecommerce or not.
My own experience has been that patience is a virtue and a combination of paid and free traffic is the best way to go. Integration with social media and YouTube can also help as does linking and guest posting.
And don’t forget submitting to Bing and Yahoo, Yandex and Baidu. They can help.
My best SEO advice is that at the end of the day, we’re all on our own with this. It can be a burden or a challenge depending on your mindset. If you’re just getting started or, more pertinently ,if you haven’t given up yet, don’t regard SEO as the be all and end all of your marketing efforts. Make it a part of a multi-pronged strategy and your rankings will grow over time.
You can read more about SEO techniques in SEO For Newbies in 2018 And Beyond.