While many new marketers ignore quality link building in the early days of starting a business, they do so at their peril. There are many Warrior Forum and Facebook posts where the contributors are ready to throw in the towel because they’ve had a website up for 6 months and they are still not getting visitors in any sizable number. The most likely cause? An absence of quality links.
One of the reasons is that link building requires you to step out of your comfort zone. It’s not included in the most of the done-for-you marketing packages that are so popular today. True, you can buy backlinks from a variety of sources, but Google will penalize you eventually.
No, for quality link building you should focus on guest blogging, writing product reviews and buying ad space directly from an authority website in your niche. These ads are viewed as ‘organic’ and will not generate any penalties by Google.
In days gone by you could get free links from a variety of directory websites that included your niche. While it was beneficial at the time, the usefulness of these links has been considerably diminished. Quality over quantity should be your focus and a slow, natural build over time will greatly enhance the authority of your website in the eyes of the search engine bots. As the saying goes, “There’s an algorithm for that.”
As you grow your business, concentrate on offering high quality content that will be useful to visitors interested in your niche. Share this content on Facebook, Twitter, Tumblr and a variety of other social media platforms. Email the article to your list. Use the text to develop a video and add it to your channel on Youtube. This will be the foundation of your reputation as an authority and can often generate enough interest for other websites to link to your content.
At the end of the day, quality link building is availing yourself of as many free and paid opportunities to place your subject matter in places where you can garner as many social signals as possible. Unless you can afford a personal assistant, this is not done-for-you. Only you can make it happen.
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