Snapchat is a growing social network, but marketing with Snapchat does not get a lot of attention from most online businesses. The service gets lost in the shuffle when up against social media giants like Facebook and Twitter .
While most online businesses know the value of social media, the marketing benefits of a service like Snapchat are not easy to fathom at first glance. That’s because you are essentially marketing to individuals – one at time- rather than posting to a feed or a large targeted audience.
So what is the key to marketing with Snapchat?
The best way to look at it is to consider Snapchat as part of a much larger strategy. That essentially means that your presence and reputation on other social media sites will be the foundation of effective Snapchat engagement.
Accordingly, followers and interested parties can the kind of content you offer and and make the decision to follow you on Snapchat. All you need to do is have the content uploaded to Snapchat for all to see. Followers can determine that if they want to get more unique and personal content following you on Snapchat is the way to go.
To get started, you need to download the Snapchat app for either the Android or the iPhone. There is no desktop version available at this writing. After you’ve completed the sign-up process, you can begin using Snapchat immediately.
While there are a number of details you should become familiar with, the basics of sending a snap are quite simple. All you have to do to take a photo is to tap the button on the lower center of the screen. You will now be presented with a preview of the picture and you will be able to post with several different possibilities.
Marketing with Snapchat now serves as a kind of sales funnel. You have given Instagram, Twitter and Facebook followers another opportunity to experience and benefit from your content. This added exposure can increase appreciation for you and your brand.
Facebook is a great place to start, but there are many other social media services that are well positioned for promoting Snapchat. Instagram is one great example because it already allows you to share short videos. Similarly, another great source is the short video platform, Vine.
The same can work for you with a YouTube channel or any other type of promotional method you avail yourself of to make sales. Marketing with Snapchat serves as an excellent strategy to build authority and trust. The added exposure can add to your reputation as a leader in your niche and a growing following will be the foundation for your online success.