I think the biggest lie in internet marketing is the implication that you can be successful with little or no money. With so many free memberships, ebooks, webinars, etc. it’s easy to to think that by searching around for cheap opportunities you can get by. Free (though very limited) accounts can also lull you into thinking you can accomplish your goals by making the most frugal choices.
Sure, you’ve got to work intelligently and manage a budget. But you do need a budget and you do need to spend your money, albeit wisely. But spending money is something you will definitely need to do if you want some success in marketing and there who are interested in this business who do not have it or are afraid to spend it.
How much is something we all have to decide for ourselves, of course. And you can certainly start off as slowly as you need to begin the journey to achieve your goals. But at some point you will have to put down some serious cash and, if you are lucky or very smart, you will find a course, mentor or program that can help without you having to spend a small fortune on every bright, shiny object invite that appears in your inbox.
Yes, there are some free opportunities that can help you along the way. But don’t believe that relying on freebies will make you rich.