Email marketing autoresponders, when locally controlled, are autoresponder platforms that are hosted on your own web server. For the most part they are either programs or scripts that you’ll need to install. Most often a database is required like mySQL or SQL 2000. They will also require you to purchase or lease programs or scripts that were written in PHP, Perl or ASP.
Once the installation has been completed you will need a browser to work with the scripts and begin to run a subscriber list. You don’t need to be a computer whiz to deal with these programs, but you will need some rudimentary understanding to run them effectively.
There are many scripts for email marketing autoresponders available. The top ones are very flexible and have impressively powerful features. Webmasters running their own sites will find that locally hosted email marketing autoresponders are a wise investment.
If you consider yourself an internet marketer and possess a substantial subscriber base, locally hosted email marketing autoresponders are a smart choice, particularly when compared to the more widely accepted autoresponders that are more widely known. A locally hosted program offers excellent flexibility with no middleman involved. There will be no unpleasant surprises because you’ll be in charge and handling everything for yourself.
Once you have invested in the software it’s yours in perpetuity. You’ll not have to concern yourself with changes or overparticular guidelines. You don’t need to pay a monthly or yearly fee to run it and your upfront cost for the locally hosted program will save you a significant sum in the long run.
Depending on the program, you might be able to run your email marketing autoresponders on several sites. Providing the licensing conditions allow it, you might be able to run the email autoresponder on multiple sites. If you are planning to run the script on more than one site, you should find out up front the number of websites you can use the program with before purchasing. This should narrow your choices as to which local hosting script is right for your business.
The bottom line is that running locally hosted email marketing autoresponders yourself gives you more control than the more widely known remote email autoresponders. A good script offers more management over your list database and a wider range of features that can be customized. With a locally hosted option you are in complete control.
Most often the program you are working with, or plan to work with, will allow for extensive customization. In most cases you can adjust the program to your liking. If you aren’t comfortable doing this yourself, you can have a freelancer handle the task for a modest fee.
There are several locally hosted email autoresponders that you can find online. Some of the best include FUEA, Post Master Software, Interspire Send Studio and AMLM. There are several other excellent programs available, and most will require a monetary investment. Once purchased, however, they are yours to use as you please.
There are some very good mailing services to consider. But when you evaluate what the best choice is for you business, you shouldn’t rule out the features and advantages of locally hosted email marketing autoresponders.