Most online marketers are always looking for and tweaking email list building strategies to increase subscriptions , develop a greater following and make more sales.
The essential ingredient in all of these strategies is to create incentives for visitors to your website. Usually this involves a free gift or product or other methods that will inspire people to join your list. Simply put, you are offering some value to the visitor in exchange for their email address.
Perhaps the most frequently used of these email list building strategies is to offer a free ebook. You don’t necessarily have to write your own or pay a copywriter. With a PLR membership site like IDPLR, you will have a considerable selection of interesting and useful content that you can rebrand as your own.
Similarly, you can offer a report. While it is similar to an ebook it is usually much smaller in length, and more appealing to people who might be put off by the idea of wading through a lot of material presented in an ebook. It also has the added value of weeding out freebie seekers. A pertinent report can concentrate the mind and is likely to attract the interest of those who truly have an interest in your niche.
Many marketers create a prize drawing to give away free products. With a Facebook ad, say, this can create a ton of new subscribers without breaking the bank. Everyone who subscribes to this opportunity will being doing so in exchange for their email. The more enticing the free product opportunity, the more sign-ups you are likely to get. You also have the advantage of having your new subscribers read your sales pitch while they are trying to discover if they are one of the winners.
Another popular method of employing additional email list building strategies is to include a members’ area on your blog or website. The ability for visitors to interact will supplement your ability to gain more subscribers. Paying membership subscribers could be your goal, but titles like VIP Club or Gold Members can also give encourage membership .
One of the more successful email listing building strategies is often neglected by many new marketers. This strategy is to have your regular emails or newsletter to be the incentive. True, you will have to make your communications interesting and provide value as well as suggest that this information can not be readily acquired anywhere else. Not an easy task, but a strategy that can be cultivated and refined over time with knowledge and experience.
Developing and honing email listing building strategies can be challenging but, if you enjoy online marketing, it can be an enjoyable as well as profitable experience.
Do some experimenting and see what you can come up with. Sometimes you can learn just as much from the journey as the goal.
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