Effective change management in the online world requires some nimbleness as and it encompasses the fortitude to drop what no longer works as well as refraining from devoting a lot of time to the latest fad that comes down the pike. I’m thinking of Periscope or Myspace and a variety of other waves of the future.
At the same time, I know a lot of people who avoid Twitter, possibly because it adds more work or simply because they have not seen any benefit or have acquaintances who became discouraged. You never know and, if you don’t try, you never will.
Then, too, there are the forgotten gems of the past like Tumblr and Stumbleupon. Tried and true and worth spending the time in cultivating a presence. Not Web 2.0, but people are inclined to forget that there’s a bigger market out there besides Facebook.
It’s possible the a lack of certain skills hold people back. They know what they know and if, say, they’ve been blogging for 10 years, the idea of devoting some of the time to creating videos might be off-putting. Effective change management can sometimes mean putting long-cherished talents on the back burner and either outsourcing or mastering a new, but proven, skill or technology.
This is a round-about way of saying can benefit from a forum like this where various methods, techniques and software are freely discussed. Take a look at some of the various marketing courses and techniques that are evolving and changing the marketplace. Maybe put a toe in and see how it goes.
Set your own time-frame. But accessing risk, allocating resources, and making decisions to hang in there or cut and run is all part of the You might appreciate our video tutorial series Marketing Automation Solutions.
Additionally, to further explore the vicissitudes of effective change management, check out The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come to stimulate your thinking.