When getting started online choosing a name for your business can be a difficult endeavor, particularly if there are conflicting suggestions as to the best way to go about this. If you are essentially becoming a blogger that offers products related to a niche, than many might suggest you use your own name as the domain name. Over time, this can build authority and trust.
Others, and I am among them, would suggest that you choose an exact match domain name (EMD) that best describes what your business is about. The reasoning here is that, unless you have become a known authority, seeing JohnSmith.com at the top of the page when searching for flying turtles will tell surfers absolutely nothing about the subject, while a domain name like flyingturtles.com (currently for sale) would certainly get the first click.
The thing is, getting affordable .com EMDs is not easy in today’s online world, particularly now that there is a thriving aftermarket for descriptive domain names and getting a $9.95 domain when choosing a name for your business is increasingly more difficult. Nevertheless, with a little creativity you might come up with a suitable name and there are some online sites that can help you do this.
Before we dive in, you’ll need a few good keywords to get the ball rolling. Google Keyword Planner is a free option that can help you do this and you can expand some ideas with Keyword.io or Ubersuggest. Another good way to begin is to check out some of the competition and see what words they are using.
More domain specific keyword search engines include sites like NameMesh, NameBoy, BustAName and Domainsbot. Shopify also has a domain name finder that is limited to .com names exclusively. Some would use the word ‘limited’ advisedly, as there are many who would never use any other extension for a business enterprise. It implies trust, authority and is recognized worldwide.
At the end of the day, you should have several possibilities for a new business name and a matched domain name to get you started. Keep in mind, that if you have the resources and have your heart set on a name that is available for sale in the aftermarket then, by all means, make an offer. It could also be a good investment as most premium domain names increase in value over time.
Lastly, check out some ideas with friends and family on Facebook or the Warrior Forum wherever you can gather some clear thinking acquaintances that will give you their honest opinion as to what are the best options for choosing a name for your business. If nothing else, it will narrow the choices down for you. Still, at the end of the day, you are an entrepreneur and the buck, as always, stops with you.