I guess I’m old-fashioned when it comes to choosing a domain name for a business or blog. With the proliferation of popular new extensions (.xyz, .io or .club, etc. ) its easy to be tempted, if not overwhelmed by the possibilities.
Still, as far as I’m concerned, .com still rules. It is backed by more than 20 years of credibility and, even as new generations enter the internet universe, a com extension is still mostly associated with many professional blogs and commercial enterprises of quality.
You’ll also what to find a some keywords when choosing a domain name that are easy to pronounce and easy to remember. This is much is preferable to cutsey or overly original if you are trying to build a business or start a blog.
Easy to remember and easy to pronounce refer to what domainer’s call the radio test. No, we are not necessarily talking about radio advertising, but we are definitely talking about a name that is clearly understandable and, hopefully, a name that offers clarity in what your business and/or blog is promoting.
Search engine optimization (SEO) is not the only factor, but it should be acknowledged that brand recognition is greatly enhanced if your domain has some relevance to what your business is all about.
Sure, there are a number of examples of names like ‘greeterly’ or ‘ponio’ that attract some interest. And you can certainly point to brands like Ebay, LinkedIn or Twitter as a counter-argument. There’s no doubt there are many exceptions. But if you can spend thousands a week on advertising the qualities mentioned here are somewhat mitigated when choosing a domain name. Nevertheless, for those on relatively small ad budget, going for the EMD (exact match domain name) with a dot com extension is recommended.
The problem is that what have heretofore been considered ‘premium’ domain names sell for considerably more than one would pay for any old .com domain names. And the reason they are so expensive is that many businesses still place value on some of the benefits mentioned above.
Creativity and due diligence are required to find a dot com that will fit within your budget. The good news is that almost every registry has a search engine that will help you in your search and there are specialized engines like Instant Domain, NameStation or NameMesh.
Yes, there are different points of view when it comes to choosing a domain name. SEO has many factors to take into consideration and branding a business can be just as challenging. But if I had to choose between fiddle-faddle.io and a relevant EMD .com, I’ll go for the .com every time.
You might also be interested in this How To Buy A Domain Name video…
And for a more comprehensive treatment of this subject, check out this selection of articles at Site Name Marketing.