Making available free information products can be your largest list-builder and a potentially profitable gateway for a wide range of potential customers or prospects.
The best information product will essentially focus on two selling points:
1. This is a highly-regarded product or service that has thousands of satisfied customers.
2, This opportunity can change your quality of life or work for the better. Now that you have it in your possession, you will look back and wonder how you ever got by without the information or service it has provided.
Free or low-cost information product promotions are meant to highlight all the positive attributes of your business. Discuss the value that your company provides, the useful information, the low cost of buying or joining and, of course. the wisdom of your decision to get involved.
Graphics, videos, gifs and photos can help draw attention to your information products. Infographics have a lot of fans, and even a simple chart or diagram will spruce up your description. If your product is an ebook, podcast, software or video you make find an attractive covering already provided at a PLR site. Otherwise, there are several ebook cover creation sites that will help you develop a compelling and attractive container.
Testimonials from ordinary, satisfied customers can also help your information product promotions. If you have the space and the necessary details try to have both men and women, young and old. Here again, authentic photographs can make more convincing endorsements.
The broader the use of your offering in various parts of the business world, the more likely a prospect is to see the need to investigate a little more closely.
Information products are relatively easy to produce and extremely cost effective to make available. Perhaps most importantly, you can brand your own digital media using PLR products from sites like IDPLR or PLR Monthly. Otherwise, be prepared to spend some time developing a product and researching and testing which products will work best.
Information products are very popular online wares. Your unique product URL can be distributed across the internet by PPC advertising, Social Media, Email Marketing, SEO or all of the above. The result can be a useful promotional tool that costs little or nothing to produce and has the potential to bring high returns and be a profitable addition to your online business.